V and B is a French chain of shops specialising in the sale and tasting of wines, beers and spirits.
SHOP CONCEPT :
Within each shop, you will discover a cellar concept where customers can taste the products before their purchase.
ONLINE CONCEPT :
Since 2017, VandB has been looking to develop its online offering.
As a result, customers can also order their products on the VandB.fr website.
VandB is also very active on social networks to communicate with its community about festive events / parties in shop and new products online.
As a result, customers can also order their products on the VandB.fr website.
VandB is also very active on social networks to communicate with its community about festive events / parties in shop and new products online.
NEW GRAPHIC IDENTITY :
Since 2023, VandB has also revamped its graphic identity to modernise it and bring it back in line with its values:
- highlighting French territories
- friendliness
- boldness
- highlighting French territories
- friendliness
- boldness
PROBLEMS :
VandB asked me, as a freelance graphic and motion designer, to produce a series of videos using the new elements of its new graphic identity:
VandB offers a beer taps hire service in each of its shops.
To promote this service to customers, VandB wanted to create a video that would be posted on its various social networks (Facebook / Instagram / Youtube),
but also on the TV screens in VandB shops.
To promote this service to customers, VandB wanted to create a video that would be posted on its various social networks (Facebook / Instagram / Youtube),
but also on the TV screens in VandB shops.
The aim of the video is to be fun and impactful, in order to capture users' attention with regard to the “beer taps for hire” service.
GRAPHIC DESIGN
Posters to inform customers about in-store events and parties.
PACKAGING
V and B regularly offers beer-based gift packs
(ideal for Christmas, Father's Day or birthday gifts).
(ideal for Christmas, Father's Day or birthday gifts).
So they asked me to create the visual for the 'BEER GARDEN' packaging.
This pack has been designed to celebrate the arrival of spring
and offers an exquisite selection of 3 craft beers with aromas of lemon, dill, red fruit, and so on.
and offers an exquisite selection of 3 craft beers with aromas of lemon, dill, red fruit, and so on.
To take it a step further, customers are invited to plant their own hops (a pretty rising plant).
With this pack, they receive a terracotta pot, a sachet of seeds and a coconut tablet
(When it comes into contact with water, the pellet swells and becomes a clod of earth in which to plant the seeds).
With this pack, they receive a terracotta pot, a sachet of seeds and a coconut tablet
(When it comes into contact with water, the pellet swells and becomes a clod of earth in which to plant the seeds).
15 days later, the shoots appear.
(Tested and approved!)
(Tested and approved!)
The design of this pack rhymes with 'spring', 'lemon', 'hops', 'red berries' and 'garden'.
OTHER MOTION DESIGN & 2D ANIMATIONS
Second video to explain the concept of the bell in shop.
Animation posted on social networks and on in-store TV screens.
For St Patrick's Day, VandB is promoting its discounted offers on its online site.
To this end, a Facebook Ad video has been produced to let all beer and whisky fans know that there are opportunities not to be missed on the VandB.fr website.
To this end, a Facebook Ad video has been produced to let all beer and whisky fans know that there are opportunities not to be missed on the VandB.fr website.
Announcement of the reopening of the ‘VandB Villabé’ shop and its change of management.
This video will be shown on :
This video will be shown on :
- Street screens (near VandB Villabé)
- On social networks
- On social networks
For its new graphic identity, VandB has redesigned its logo.
The brand asked me to create a gif video to position the logo on several media (newsletter, Youtube video, website, etc.).
The brand asked me to create a gif video to position the logo on several media (newsletter, Youtube video, website, etc.).
The identity of the VandB logo is intended to be :
- divided into several territories
- impactful
- noisy
- obnoxious
- divided into several territories
- impactful
- noisy
- obnoxious
Change of interior decoration at the ‘VandB’ shop in Langueux.
This video has been produced to inform visitors that their VandB is re-opening its doors / that the work has been completed.
This video has been produced to inform visitors that their VandB is re-opening its doors / that the work has been completed.
