For the release of its Beaujolais Nouveau
(3rd Thursday in November),
V and B wants to create an event on social networks by creating a Story video announcing the release of its new wine.
(3rd Thursday in November),
V and B wants to create an event on social networks by creating a Story video announcing the release of its new wine.
The video should be both explanatory and fun.
The idea is to explain how the wine is made.
The result is a fresh, light and fruity wine : a real wine for friends.
.The idea is to explain how the wine is made.
The result is a fresh, light and fruity wine : a real wine for friends.
PACKAGING
V and B regularly offers beer-based gift packs
(ideal for Christmas, Father's Day or birthday gifts).
(ideal for Christmas, Father's Day or birthday gifts).
So they asked me to create the visual for the 'BEER GARDEN' packaging.
This pack has been designed to celebrate the arrival of spring
and offers an exquisite selection of 3 craft beers with aromas of lemon, dill, red fruit, and so on.
and offers an exquisite selection of 3 craft beers with aromas of lemon, dill, red fruit, and so on.
To take it a step further,
customers are invited to plant their own hops (a pretty rising plant).
With this pack, they receive a terracotta pot, a sachet of seeds
and a coconut tablet
(When it comes into contact with water, the pellet swells and becomes a clod of earth in which to plant the seeds).
customers are invited to plant their own hops (a pretty rising plant).
With this pack, they receive a terracotta pot, a sachet of seeds
and a coconut tablet
(When it comes into contact with water, the pellet swells and becomes a clod of earth in which to plant the seeds).
15 days later, the shoots appear.
(Tested and approved!)
(Tested and approved!)
The design of this pack rhymes with 'spring', 'lemon', 'hops', 'red berries' and 'garden'.
STORYBOARD
